Strategy you can act on.
Code that actually ships.
Most consultants stop at the slide deck. Lube AI ships the work. Founded by Luca Beck, ten plus years in HR and enterprise consulting paired with the engineering depth to deliver what others only sketch. Scroll down for a flagship product, client wins, and bots you can talk to.
Certyme
A full SaaS product, built end to end.
Flagship Product
This is what “we can build it” actually means. Not a prototype. A live SaaS product with real users, payment integrations, automated workflows, and multiple AI engines running behind the scenes. Designed, engineered, and shipped end to end.
The problem Certyme solves: deepfakes flood every feed, authentic content gets accused of being AI, and creators, journalists, and brands need a way to defend authenticity in seconds. Upload an image or video, get back a verifiable certificate with a confidence rating from A+ to AI. Certify your own work or verify someone else’s. GDPR compliant, hosted in Germany, built for professional use.
Product Walkthrough
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certyme.com
Real or AI? Certify It.
- Full stack web platform with marketplace and user accounts
- Multiple payment integrations
- Image and video analysis engines
- n8n workflow orchestration: scan, certify, deliver
- Auto generated certificates with verifiable Scan IDs
- Two flows: Certify your own content or Verify content from others
Coco Columbo, the in product assistant
HR Client Work
Real companies, real numbers, in production.
Client Projects
Most HR teams spend 50%+ of their time on work that should be automated. Below are real examples of how we have handed that time back: employees self serving on policy questions, employees mapping their own skills for workforce planning, recruiters producing job descriptions in minutes instead of hours, candidates scored automatically against role requirements, and people analytics teams replacing manual reports with live dashboards.
Employee Self Service AI
Employees were searching for the right policy answer instead of doing their actual work. HR was answering the same questions over and over. A custom AI assistant trained on the actual policy documents now handles it instantly, around the clock. Answers come from internal docs, not Google.
AI Coaching & Enablement
The best AI tool fails if no one uses it well. Programs built around the team’s actual knowledge level, from individual contributors getting started to CHROs rethinking how their function operates. We also train internal AI Ambassadors: champions who carry the work forward and keep AI adoption moving long after the engagement ends.
Skills Assessment
Companies had no clear picture of what their workforce actually knows. We built an AI agent that lets employees self assess their skills through CV upload or LinkedIn profile import, then asks targeted follow up questions to measure real proficiency and seniority per skill, not just keyword presence. The output is a structured skills inventory that powers workforce planning, internal mobility, and targeted upskilling decisions.
Job Description Generator
Recruiters and hiring managers were spending 1 to 3 hours drafting job descriptions that often missed compliance requirements or tone. Now they describe the role in three sentences and get a polished, on brand JD ready to publish in under two minutes.
CV Scoring Engine
teamther.ai is an AI powered applicant tracking platform. We built the scoring engine inside the product. CVs get parsed, ranked against the role, and returned with structured reasoning, in seconds rather than days.
Data Assessment, Structure & Dashboards
Most HR data lives in scattered spreadsheets, half maintained reports, and people’s heads. That is the single biggest reason AI projects fail before they start. We solve it in the right order: assess what is there, structure it into a clean data model AI tools can actually work with, then build dashboards on top. Headcount, turnover, hiring funnel, DEI, comp benchmarking, whatever the priority is.
Jarvis
When off the shelf does not fit.
Personal AI Agent
Jarvis is our internal AI Agent. The same engineering depth that built Jarvis can build your version of it: tailored to your team, your workflows, and the specialized agents you actually need.
We use Jarvis every day to run the business. It exists because no off the shelf tool matched how we actually work. Jarvis sits at the center as the orchestrator: every request gets routed to the right specialized sub agent, while Jarvis itself handles general questions and keeps the conversation coherent. Code, pitches, business strategy, images, document analysis, web search, all flow through one interface. This is what bespoke AI tooling looks like when ChatGPT in a browser tab is not enough.
Demo Video
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What Jarvis Demonstrates
- Specialized agents: Jarvis, Pibo, Newton, Cody, Prometheus
- Jarvis for orchestration and general questions
- Code generation with Cody
- Image generation with Prometheus
- Pitch writing with Pibo
- Newton for business growth strategy
- Document handling for context grounded conversations
- Web search for real time information
- Modular and extensible: add new specialized agents as workflows evolve
Lucy
Ask anything about Lube AI, services, or pricing.
Lucy, Lube AI’s Assistant
Ask anything about our work, services, or whether AI even fits your situation. Direct answers, no waiting.
Lucy is trained on the full Lube AI knowledge base and can answer most questions about our work, services, and approach.
Strategy and engineering,
in one place.
Whether the next step is a roadmap, a coaching engagement, an automation rollout, or a full product built from scratch, it starts with one honest conversation about what the actual problem is.
No commitment. No sales pitch. Just a real conversation.
